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Category Archives: marketing

Top 10 Ways to Fail Spectacularly with Social Networking

By Edie Melson This past year, everywhere you turned someone was offering help on how to succeed with marketing, aka social media. Today I’m going to turn the tables and give you my top 10 ways to fail spectacularly with … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Social Media, tips | 6 Comments

Building Your Platform

by Laura McClellan As an as-yet-unpublished writer, most of my time and attention is focused on actually writing-trying to finish my first manuscript. I read with interest, though, the many blog posts and articles about marketing, and understand the need … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 4 Comments

The Changing World of Publishing

by Rachel Hauck The world of publishing is changing. And you know this unless you just awoke from a long 10 year nap. There are more options available to writers today than ever before. The e-publishing entrepreneurs have changed the … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Publishing, tips | 8 Comments

Have You Considered a Launch Team?

by Ian Acheson Over the last two years there has been an increase in authors establishing teams of readers, or a Launch Team, to assist in the launch process. I’ve been a member of a few such teams for authors … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 7 Comments

Take a Stand

by Suzanne Kuhn I recently worked a return engagement with a regional charity that hosts an annual Book and Author Dinner. This event features four New York Times best selling and/or sought after regional authors. The first year I participated … Continue reading

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Posted in Advice, Friends of ACFW, marketing, tips, writing | 2 Comments

5 Ways to Engage Readers Between Books

by Sandra Orchard 1) Write a great book. Hooking a reader into your story is your prime opportunity to gain a fan-one who will both explore your backlist and watch for your next release. But… Many of these fans won’t … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 4 Comments

Voice … Brand … Platform … Yikes!

by Ane Mulligan Each of these is something a writer must discover or develop. They have nothing to do with the mechanics of our craft, yet everything to do with getting published. Platform takes time and development. It equates to … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Publishing, tips | 1 Comment

Social Media. A Deliberate Endeavor.

by Suzanne Kuhn Social media. Just the mere term can stir fear in the heart of the edgiest thriller writer, causes the romance writer to pine for simpler days and has the mystery writer wondering if social media works. Social … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Social Media, tips | Comments Off

Social Media Isn’t Just about Networking

by Laurie Alice Eakes I have no scientific or statistical data to backup what I’m about to proclaim and explain. What I have is personal experience and three years of observation. Four years ago, I joined Facebook. A year ago, … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Social Media, tips | 4 Comments

Engaging Events

by Suzanne Kuhn Every time you you have an event, whether it is a book signing, a meet and greet, a launch party, or speaking with a book club, you are representing yourself as the flagship of your brand. How … Continue reading

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Posted in Advice, Authors and writing, Books, Friends of ACFW, marketing, tips | 6 Comments

Managing Bookstore Signings

by Jordyn Redwood As many as there are books, there are just as many opinions as to whether or not authors should do bookstore signings. This was one of the things I was relatively surprised to learn on my publishing … Continue reading

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Posted in Authors and writing, Books, Friends of ACFW, marketing, tips | 1 Comment

Do You Support Your Industry?

by Jill Williamson I’ve met hundreds of authors who are on the journey toward publication. I’m always surprised to learn how many have never read Christian fiction. And I wonder how one can hope to get published in the CBA … Continue reading

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Posted in Advice, Friends of ACFW, marketing, tips, writing | 4 Comments

Building Relationships

by Jordyn Redwood Okay, I have to admit-one thing that surprised me on the road of an author’s life was bookstore signings are not about me. Really. They’re not. Whenever you read about marketing (and bookstore signings are just that) … Continue reading

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Posted in Advice, Friends of ACFW, marketing, tips | 3 Comments

To Market, to Market to Buy a Fat Pig…

by Crystal Laine Miller “…Home again, home again, jiggedty-jig!” How many times did we sing that song as kids? And we caught many product commercials on our three-channel TV that we noticed from singing the interesting jingles. Well, guess what? … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips, writing | 3 Comments

Tips for Tweetability

by Cynthia Ruchti The writer in me once rebelled against the idea of abiding by the constrictions of Tweet-length posts when communicating with the public. It felt like moving from a four-bedroom house to a pop-up camper, with about as … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 15 Comments