Category Archives: marketing
Social Media. A Deliberate Endeavor.
by Suzanne Kuhn Social media. Just the mere term can stir fear in the heart of the edgiest thriller writer, causes the romance writer to pine for simpler days and has the mystery writer wondering if social media works. Social … Continue reading
Social Media Isn’t Just about Networking
by Laurie Alice Eakes I have no scientific or statistical data to backup what I’m about to proclaim and explain. What I have is personal experience and three years of observation. Four years ago, I joined Facebook. A year ago, … Continue reading
Engaging Events
by Suzanne Kuhn Every time you you have an event, whether it is a book signing, a meet and greet, a launch party, or speaking with a book club, you are representing yourself as the flagship of your brand. How … Continue reading
Managing Bookstore Signings
by Jordyn Redwood As many as there are books, there are just as many opinions as to whether or not authors should do bookstore signings. This was one of the things I was relatively surprised to learn on my publishing … Continue reading
Do You Support Your Industry?
by Jill Williamson I’ve met hundreds of authors who are on the journey toward publication. I’m always surprised to learn how many have never read Christian fiction. And I wonder how one can hope to get published in the CBA … Continue reading
Building Relationships
by Jordyn Redwood Okay, I have to admit-one thing that surprised me on the road of an author’s life was bookstore signings are not about me. Really. They’re not. Whenever you read about marketing (and bookstore signings are just that) … Continue reading
To Market, to Market to Buy a Fat Pig…
by Crystal Laine Miller “…Home again, home again, jiggedty-jig!” How many times did we sing that song as kids? And we caught many product commercials on our three-channel TV that we noticed from singing the interesting jingles. Well, guess what? … Continue reading
Tips for Tweetability
by Cynthia Ruchti The writer in me once rebelled against the idea of abiding by the constrictions of Tweet-length posts when communicating with the public. It felt like moving from a four-bedroom house to a pop-up camper, with about as … Continue reading
Energy…the better-than-caffeine kind
by Melissa Tagg Marketing. I think a lot of writers hear the word and do a little scary-movie shudder. Or maybe a full-on horror-flick scream. Me, not so much because a) I’m more of a nervous laugher than screamer and … Continue reading
Platforms Ain’t Just for Shoes
by Ane Mulligan In the court of publishing, if story is king, platform is queen. There are a lot of good novels so how do you stand out? By having a ready-made readership before you’re published. Editors look for Internet … Continue reading
Marketing 101: Allowing for God’s Plan
by Kathy Harris As the old saying goes, ‘fifty percent of advertising works and fifty percent doesn’t. The problem is in determining which is which.’ The same goes for marketing. In putting together a marketing plan, there’s only one thing … Continue reading
Platform, Presence and the ACFW Journal
by Cheryl Wyatt Building platform and name recognition are as crucial to publishing as quotation marks to a killer line of dialogue. You may have an engaging hook and stellar book, but if you’re not on readers’ radars, low sales … Continue reading
Should a Christian Market Themselves?
by Jordyn Redwood Over the last six months or so, I’ve been reading a lot about marketing to help support the release of my debut medical thriller, Proof. Strangely, I came across an attitude among certain circles that it is … Continue reading
“Technology is what existed before you were born.” (Alan Kay)
by Julie Gwinn B&H Publishing Group We had a digital summit at B&H recently to try to get our heads around the changes taking place in the publishing industry. It was two days of information and presentations with some startling … Continue reading
Going Mobile – Why Not?
by Michael Joshua Whether we are published or not, we love our blogs. There’s just something exciting about putting our thoughts out there for the world to read. Many of us choose from the available free services – blogger, wordpress.com … Continue reading