Category Archives: marketing
3 Steps to Marketing your Book without Breaking into Hives
by Cara C. Putman This spring has been a whirlwind of book marketing. With novellas in January and May and a trade in April, it’s taken a lot of time. A friend recently called me a networking superstar, and I … Continue reading
Who is my Reader?
Let’s untangle the web surrounding the question, “Who is my Most Likely Reader?” Think of your story. Who are the central characters and what are their ages? What is the theme of your story? To clarify, let me use my … Continue reading
Ten Tips for New Authors
by Suzanne Woods Fisher So…you’ve got a book contract. Congratulations! But now it’s time to sell your book. Your publisher has a marketing plan, but the focus is on retail outlets. You want to try to help your book gain … Continue reading
Backlinks and Blogs
As a freelancer who provides SEO work for websites and blogs, I am woefully aware that many ACFW writers treat links in blog comments as spam. Knowing how the search engines index these comments, I spend much of my time … Continue reading
Privacy and the Digital Age
by Cheryl Wyatt Since authors have been ushered into the digital age in terms of marketing expectations, I sought advice from Frank Ahearn, renowned skip tracer, privacy expert and author of How to Disappear, a book popular among novelists. Cheryl: … Continue reading
My First Booksigning Tour
by Rose Allen McCauley As I began this piece about the Georgia trip my husband I made Oct. 28-Nov. 6, 2011, I was reminded of how well our trip turned out, in spite of the many changes along the way. … Continue reading
A Different Approach
by Dani Pettrey “So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.” Matthew 7:12 God’s Word is replete with wisdom and this verse is no exception. … Continue reading
Marketing and Promotion: Got Moxie?
by Janice Hanna Thompson Got Moxie? Remember the story of the cowardly lion from The Wizard of Oz? He couldn’t summon up the courage to be the very thing he’d been called to be: the King of the Forest. Fear … Continue reading
Don’t Imitate Others — Follow God’s Directions
By Lena Nelson Dooley In 2005, so many people were starting blogs. I had no idea what a blog was, and I didn’t know if I was supposed to do one. I asked some other writers I was connected with … Continue reading
HUMILITY OR APATHY–The aversion to marketing.
ACFW Blog posting by Christine Lindsay author of SHADOWED IN SILK, winner of the 2009 Genesis for Historical. All of us in ACFW know the writing of Christian fiction is a ministry. And if we’ve been at it for a … Continue reading
Librarians–Authors’ Best Friends
By Mary Ellis Often writers are curious to learn which marketing and publicity ideas work for other writers and which do not. I, too, am curious about the very same thing. We blog and interview on various blog-sites; we e-mail … Continue reading