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Category Archives: marketing

Cross pollinating and the writing industry

By Jennie Atkins Marketing and online presence, whether we like it or not, have become a large part of what an author must do to succeed. Our writing time now includes posts to social media websites, such as Facebook, Twitter, … Continue reading

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There Is No Magic

by Eddie Jones When it comes to book promotion there is no magic. Authors may think a version of pixie-dust can be purchased and sprinkled on their book, but they are mistaken. The book buying business is mysterious but the … Continue reading

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Posted in Advice, Friends of ACFW, marketing, Social Media, tips | Tagged , , , , | 4 Comments

It Takes a Village to Promote a Book

By Carrie Fancett Pagels I’ve had the privilege of participating in a number of book promotion groups for other Christian writers over the years. I always enjoyed it. Well, there might have been one that was iffy, but… A group … Continue reading

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Posted in Advice, Authors and writing, Books, Friends of ACFW, marketing, tips | Tagged , , , , , | 23 Comments

Is Your Local Bookstore Your Local Bookstore?

by Suzanne Kuhn “My dream is to have my book published, but never be found on a shelf in a bookstore,” said no author ever. Instead, it’s every author’s dream to discover their book on the shelves of bookstores far … Continue reading

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Top 3 things I’ve learned about Brand from Reality TV

By Traci Tyne Hilton That’s right. Blogging TV again. Why? Because there is no better place to learn about brand right now than Food Network Star, and because I love watching TV. #3: Your brand is your unique point of … Continue reading

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Please With a Tease! Using Social Media to Tease Your Readers

by Janice Thompson So, you’ve written the book of your heart. Now you need to get the word out. How do you do so without appearing pushy? Easy! One thing I’ve learned over the course of seventeen years in the … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Social Media, tips | 2 Comments

Top 10 Ways to Fail Spectacularly with Social Networking

By Edie Melson This past year, everywhere you turned someone was offering help on how to succeed with marketing, aka social media. Today I’m going to turn the tables and give you my top 10 ways to fail spectacularly with … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Social Media, tips | 6 Comments

Building Your Platform

by Laura McClellan As an as-yet-unpublished writer, most of my time and attention is focused on actually writing-trying to finish my first manuscript. I read with interest, though, the many blog posts and articles about marketing, and understand the need … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 4 Comments

The Changing World of Publishing

by Rachel Hauck The world of publishing is changing. And you know this unless you just awoke from a long 10 year nap. There are more options available to writers today than ever before. The e-publishing entrepreneurs have changed the … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Publishing, tips | 8 Comments

Have You Considered a Launch Team?

by Ian Acheson Over the last two years there has been an increase in authors establishing teams of readers, or a Launch Team, to assist in the launch process. I’ve been a member of a few such teams for authors … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 7 Comments

Take a Stand

by Suzanne Kuhn I recently worked a return engagement with a regional charity that hosts an annual Book and Author Dinner. This event features four New York Times best selling and/or sought after regional authors. The first year I participated … Continue reading

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Posted in Advice, Friends of ACFW, marketing, tips, writing | 2 Comments

5 Ways to Engage Readers Between Books

by Sandra Orchard 1) Write a great book. Hooking a reader into your story is your prime opportunity to gain a fan-one who will both explore your backlist and watch for your next release. But… Many of these fans won’t … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 4 Comments

Voice … Brand … Platform … Yikes!

by Ane Mulligan Each of these is something a writer must discover or develop. They have nothing to do with the mechanics of our craft, yet everything to do with getting published. Platform takes time and development. It equates to … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Publishing, tips | 1 Comment

Social Media. A Deliberate Endeavor.

by Suzanne Kuhn Social media. Just the mere term can stir fear in the heart of the edgiest thriller writer, causes the romance writer to pine for simpler days and has the mystery writer wondering if social media works. Social … Continue reading

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Social Media Isn’t Just about Networking

by Laurie Alice Eakes I have no scientific or statistical data to backup what I’m about to proclaim and explain. What I have is personal experience and three years of observation. Four years ago, I joined Facebook. A year ago, … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Social Media, tips | 4 Comments