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Category Archives: marketing

Target Your Marketing

by Ane Mulligan As we have to do more promotion for our books, whom should we be trying to reach? Readers, of course. Okay, but exactly who are these readers? Writers. They’re voracious readers. Book club members. Senior citizens; they … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Social Media, tips | Tagged , , , , , | 1 Comment

One True Fan

By Sara Ella Target audience. That’s a phrase we hear a lot in this biz, isn’t it? We’re supposed to find our target readers. Gain them as followers. Get their emails so we can add them to the list. Check, … Continue reading

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Posted in Advice, Authors and writing, Encouragement, Fellowship, Friends of ACFW, marketing, Social Media, writing | Tagged , , , , , , , , , | 4 Comments

Author Influencer and Reader Groups: Why Do Readers Join?

By Carrie Fancett Pagels The writing life isn’t just about sitting in your cave pounding out a stellar book. Writing lifestyles includes book promotion. So what makes a reader want to join an influencer/reviewer group? Terminology: Influencers promote an author … Continue reading

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Posted in Advice, Friends of ACFW, marketing, Reviews | Tagged , , , , , , | 20 Comments

Three Questions Every Author Must Answer

By Suzanne Kuhn In one of our early coaching sessions, we ask our authors to answer three questions about themselves and their book(s); so what, who cares and why you? Many authors fail to take this self-evaluative journey. As we … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips, writing | Tagged , , , , , , | 8 Comments

That’s What Friends Are For

by Sarah Sundin When I started writing, I was alone. I’d never met another novelist, and I had no idea where to start. The first and best advice I received was to join a writers group and attend conferences. Made … Continue reading

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Posted in Advice, Authors and writing, Critiques, Friends of ACFW, marketing, Social Media | Tagged , , , , , | 3 Comments

Cross Promotion and the Christian Author

By Carrie Fancett Pagels RWA’s magazine, RWR, recently featured an excellent article on marketing. One of the points they made, besides the obvious point that you must write the very best book that you can, is to link up with … Continue reading

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Posted in Advice, Authors and writing, Encouragement, Friends of ACFW, marketing, Social Media, tips | Tagged , , , , , , | 11 Comments

Beta Readers

by Katherine Reay This is a big week. Kids are getting out of school or traveling home if they are able, families are gathering, and Thanksgiving, and all the joy that comes with it, is hours away. Happy Thanksgiving, all! … Continue reading

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Platform Isn’t a Dirty Word

By Ane Mulligan Everyone hates the word platform. But stay with me here. If you’re a writer, you need one. These days, only the top 10% or less of writers have people who do all the marketing for them. Let’s … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Publishing, tips | Tagged , , , , , | 5 Comments

A New Adventure in Publishing: Strength in Numbers

By Roxanne Rustand Though I continue to enjoy writing traditionally published novels, I spent part of this past year working on some self-published novels for Kindle, Nook, and other e-formats. It has been both an adventure, and a challenge, for … Continue reading

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Cross pollinating and the writing industry

By Jennie Atkins Marketing and online presence, whether we like it or not, have become a large part of what an author must do to succeed. Our writing time now includes posts to social media websites, such as Facebook, Twitter, … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Social Media, tips, writing | Tagged , , , , , | 1 Comment

There Is No Magic

by Eddie Jones When it comes to book promotion there is no magic. Authors may think a version of pixie-dust can be purchased and sprinkled on their book, but they are mistaken. The book buying business is mysterious but the … Continue reading

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Posted in Advice, Friends of ACFW, marketing, Social Media, tips | Tagged , , , , | 6 Comments

It Takes a Village to Promote a Book

By Carrie Fancett Pagels I’ve had the privilege of participating in a number of book promotion groups for other Christian writers over the years. I always enjoyed it. Well, there might have been one that was iffy, but… A group … Continue reading

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Posted in Advice, Authors and writing, Books, Friends of ACFW, marketing, tips | Tagged , , , , , | 23 Comments

Is Your Local Bookstore Your Local Bookstore?

by Suzanne Kuhn “My dream is to have my book published, but never be found on a shelf in a bookstore,” said no author ever. Instead, it’s every author’s dream to discover their book on the shelves of bookstores far … Continue reading

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Top 3 things I’ve learned about Brand from Reality TV

By Traci Tyne Hilton That’s right. Blogging TV again. Why? Because there is no better place to learn about brand right now than Food Network Star, and because I love watching TV. #3: Your brand is your unique point of … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | Tagged , , , | 1 Comment

Please With a Tease! Using Social Media to Tease Your Readers

by Janice Thompson So, you’ve written the book of your heart. Now you need to get the word out. How do you do so without appearing pushy? Easy! One thing I’ve learned over the course of seventeen years in the … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Social Media, tips | 2 Comments