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Category Archives: marketing

Energy…the better-than-caffeine kind

by Melissa Tagg Marketing. I think a lot of writers hear the word and do a little scary-movie shudder. Or maybe a full-on horror-flick scream. Me, not so much because a) I’m more of a nervous laugher than screamer and … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 10 Comments

Platforms Ain’t Just for Shoes

by Ane Mulligan In the court of publishing, if story is king, platform is queen. There are a lot of good novels so how do you stand out? By having a ready-made readership before you’re published. Editors look for Internet … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 2 Comments

Marketing 101: Allowing for God’s Plan

by Kathy Harris As the old saying goes, ‘fifty percent of advertising works and fifty percent doesn’t. The problem is in determining which is which.’ The same goes for marketing. In putting together a marketing plan, there’s only one thing … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 4 Comments

Platform, Presence and the ACFW Journal

by Cheryl Wyatt Building platform and name recognition are as crucial to publishing as quotation marks to a killer line of dialogue. You may have an engaging hook and stellar book, but if you’re not on readers’ radars, low sales … Continue reading

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Should a Christian Market Themselves?

by Jordyn Redwood Over the last six months or so, I’ve been reading a lot about marketing to help support the release of my debut medical thriller, Proof. Strangely, I came across an attitude among certain circles that it is … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips, writing | Tagged , , , | 14 Comments

“Technology is what existed before you were born.” (Alan Kay)

by Julie Gwinn B&H Publishing Group We had a digital summit at B&H recently to try to get our heads around the changes taking place in the publishing industry. It was two days of information and presentations with some startling … Continue reading

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Going Mobile – Why Not?

by Michael Joshua Whether we are published or not, we love our blogs. There’s just something exciting about putting our thoughts out there for the world to read. Many of us choose from the available free services – blogger, wordpress.com … Continue reading

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3 Steps to Marketing your Book without Breaking into Hives

by Cara C. Putman This spring has been a whirlwind of book marketing. With novellas in January and May and a trade in April, it’s taken a lot of time. A friend recently called me a networking superstar, and I … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips, writing | 5 Comments

Who is my Reader?

Let’s untangle the web surrounding the question, “Who is my Most Likely Reader?” Think of your story. Who are the central characters and what are their ages? What is the theme of your story? To clarify, let me use my … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips, writing | 4 Comments

Ten Tips for New Authors

by Suzanne Woods Fisher So…you’ve got a book contract. Congratulations! But now it’s time to sell your book. Your publisher has a marketing plan, but the focus is on retail outlets. You want to try to help your book gain … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips | 5 Comments

Backlinks and Blogs

As a freelancer who provides SEO work for websites and blogs, I am woefully aware that many ACFW writers treat links in blog comments as spam. Knowing how the search engines index these comments, I spend much of my time … Continue reading

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Posted in Advice, Friends of ACFW, marketing, tips | 1 Comment

Privacy and the Digital Age

by Cheryl Wyatt Since authors have been ushered into the digital age in terms of marketing expectations, I sought advice from Frank Ahearn, renowned skip tracer, privacy expert and author of How to Disappear, a book popular among novelists. Cheryl: … Continue reading

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My First Booksigning Tour

by Rose Allen McCauley As I began this piece about the Georgia trip my husband I made Oct. 28-Nov. 6, 2011, I was reminded of how well our trip turned out, in spite of the many changes along the way. … Continue reading

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Posted in Authors and writing, Friends of ACFW, marketing, tips, Uncategorized | Comments Off

A Different Approach

by Dani Pettrey “So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.” Matthew 7:12 God’s Word is replete with wisdom and this verse is no exception. … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips, Uncategorized, writing | 3 Comments

Marketing and Promotion: Got Moxie?

by Janice Hanna Thompson Got Moxie? Remember the story of the cowardly lion from The Wizard of Oz? He couldn’t summon up the courage to be the very thing he’d been called to be: the King of the Forest. Fear … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, tips, writing | 2 Comments