by Melissa Tagg
I think a lot of writers hear the word and do a little scary-movie shudder.
Or maybe a full-on horror-flick scream.
Me, not so much because a) I’m more of a nervous laugher than screamer and b) I happen to work in marketing at a good-sized nonprofit. And I’ve realized something in the past few years. Marketing? It’s simply telling our story…in such a way that donors (or in writers’ cases, readers) want to be a part of the story.
But a few weeks ago-as I sat in an ACFW class taught by a group we’ll call the Brilliant Four (Jim Rubart, Rachelle Gardner, Dineen Miller, Kathi Lipp)-my definition of marketing deepened. The class, called Marketing Your Fiction Like a Non-Fiction Pro, had my mind zinging by the end.
Seriously, it’s like the Brilliant Four unleashed a hundred ping-pong balls in my brain. Which was exciting at the time. All these ideas! All these plans!
Then I got home.
Real life set in.
And those ping pong balls started leaving bruises on my brain. Ideas take time…and energy. Both of which are a little lacking here in Melissa’s world.
And I’m guessing maybe yours, too. Whether you’re working fulltime like me or raising kids or both, you’ve probably faced the same issue. You’ve got a great story burning in your heart, but little time to write it. You’ve got a book in the works or on the shelves, but the energy to market is hiding out.
Enter, copious amounts of caffeine.
Sadly, I do not have miracle-working time-saving or energy-boosting tips to offer. I’ll leave that to the organizational experts…and the people at 5 Hour Energy.
BUT…I did come across the coolest piece of Scripture a couple months ago. It’s stuck inside me ever since and in my daze of idea kaleidoscope brain, it’s soothing me more than ever:
Because we know that this extraordinary day is just ahead, we pray for you all the time-pray that our God will make you fit for what he’s called you to be, pray that he’ll fill your good ideas and acts of faith with his own energy so that it all amounts to something. If your life honors the name of Jesus, he will honor you. ~2 Thess. 1:11-12a (The Message)
Ahh, don’t you just love that? The thought of God filling my ideas and efforts with his energy, well, it changes things. Because suddenly:
-It’s not all up to me.
-I can trust he’ll make me fit for what’s ahead.
-I’m not bound by the clock…or a busy schedule…or lack of sleep.
But more than anything, when it’s God’s energy working in me, I’m assured significance.
When I’ve committed each and every task to Christ-writing, marketing, the everyday stuff of life-I can know that what I’m doing matters. That it’s going to amount to something. That my life and all the stuff that fills it honors Him.
No amount of caffeine can beat that.
Melissa Tagg is a former reporter turned romantic comedy writer. Her debut novel, Made to Last, releases from Bethany House in fall 2013. In addition to her nonprofit day job, she’s also the marketing/events coordinator for My Book Therapy. Connect with Melissa at www.melissatagg.com and on Facebook and Twitter (@Melissa_Tagg).