Tag Archives: marketing

How to Light a Fire to Your Writing Career

By DiAnn Mills When writers realize the embers of their careers are dying, stomping out the few remaining flames is not the answer. Instead, effective writers look for new ways to promote themselves that explodes with ingenuity and creativity. Is … Continue reading

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Building a Genuine Platform

By Emilie Hendryx What is a good platform base? Do I need a platform? How do I build a platform? What will a platform do for me? What is a platform, anyway? These questions are enough to make your head … Continue reading

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Valuable, Accessible, Untapped

By Mary Lou Cheatham How can you sell more books? I don’t have many answers, but in all humility I’d like to suggest something uncomplicated that works. Many of the authors reading this blog are selling all the books they … Continue reading

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Posted in Advice, Authors and writing, Books, marketing | Tagged , , | 1 Comment

Does a Newsletter Scare You? Five Ways to Rock It!

By Cynthia Herron As social media networks continue to limit our visibility (unless we buy their ads so they, in turn, will promote our posts/statuses), what’s a writer to do? How do we reach those we care about? Well, there … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, Newsletters | Tagged , , , , , | 10 Comments

Ten Tips for a Satisfying Radio Interview

By Cynthia Ruchti The success of a radio interview is as easy to calculate as the number of baby guppies born in the night. Did listeners rush to their local bookstore to purchase or order the book? Were there more … Continue reading

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Four Tips for Marketing While Writing

By Melissa Tagg Soooo who’s ever been up against a deadline while facing release month for your latest novel? Raise of jittery-from-caffeine-overconsumption hands, please. Actually, even if your next book deadline and your current book release don’t happen to land … Continue reading

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No Time? No Money? Throw a Party!

By Sarah Sundin With a brand-new series launching August 4, I wanted to throw a launch party. Then my daughter chose July 18 as her wedding day. I knew I’d have no time or energy for another big event. I … Continue reading

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Target Your Marketing

by Ane Mulligan As we have to do more promotion for our books, whom should we be trying to reach? Readers, of course. Okay, but exactly who are these readers? Writers. They’re voracious readers. Book club members. Senior citizens; they … Continue reading

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One True Fan

By Sara Ella Target audience. That’s a phrase we hear a lot in this biz, isn’t it? We’re supposed to find our target readers. Gain them as followers. Get their emails so we can add them to the list. Check, … Continue reading

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Posted in Advice, Authors and writing, Encouragement, Fellowship, Friends of ACFW, marketing, Social Media, writing | Tagged , , , , , , , , , | 4 Comments

Author Influencer and Reader Groups: Why Do Readers Join?

By Carrie Fancett Pagels The writing life isn’t just about sitting in your cave pounding out a stellar book. Writing lifestyles includes book promotion. So what makes a reader want to join an influencer/reviewer group? Terminology: Influencers promote an author … Continue reading

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Three Questions Every Author Must Answer

By Suzanne Kuhn In one of our early coaching sessions, we ask our authors to answer three questions about themselves and their book(s); so what, who cares and why you? Many authors fail to take this self-evaluative journey. As we … Continue reading

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That’s What Friends Are For

by Sarah Sundin When I started writing, I was alone. I’d never met another novelist, and I had no idea where to start. The first and best advice I received was to join a writers group and attend conferences. Made … Continue reading

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Posted in Advice, Authors and writing, Critiques, Friends of ACFW, marketing, Social Media | Tagged , , , , , | 3 Comments

Cross Promotion and the Christian Author

By Carrie Fancett Pagels RWA’s magazine, RWR, recently featured an excellent article on marketing. One of the points they made, besides the obvious point that you must write the very best book that you can, is to link up with … Continue reading

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Posted in Advice, Authors and writing, Encouragement, Friends of ACFW, marketing, Social Media, tips | Tagged , , , , , , | 11 Comments

Beta Readers

by Katherine Reay This is a big week. Kids are getting out of school or traveling home if they are able, families are gathering, and Thanksgiving, and all the joy that comes with it, is hours away. Happy Thanksgiving, all! … Continue reading

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Platform Isn’t a Dirty Word

By Ane Mulligan Everyone hates the word platform. But stay with me here. If you’re a writer, you need one. These days, only the top 10% or less of writers have people who do all the marketing for them. Let’s … Continue reading

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Posted in Advice, Authors and writing, Friends of ACFW, marketing, Publishing, tips | Tagged , , , , , | 5 Comments