Tag Archives: marketing

A New Adventure in Publishing: Strength in Numbers

By Roxanne Rustand Though I continue to enjoy writing traditionally published novels, I spent part of this past year working on some self-published novels for Kindle, Nook, and other e-formats. It has been both an adventure, and a challenge, for … Continue reading

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Cross pollinating and the writing industry

By Jennie Atkins Marketing and online presence, whether we like it or not, have become a large part of what an author must do to succeed. Our writing time now includes posts to social media websites, such as Facebook, Twitter, … Continue reading

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There Is No Magic

by Eddie Jones When it comes to book promotion there is no magic. Authors may think a version of pixie-dust can be purchased and sprinkled on their book, but they are mistaken. The book buying business is mysterious but the … Continue reading

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It Takes a Village to Promote a Book

By Carrie Fancett Pagels I’ve had the privilege of participating in a number of book promotion groups for other Christian writers over the years. I always enjoyed it. Well, there might have been one that was iffy, but… A group … Continue reading

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Top 3 things I’ve learned about Brand from Reality TV

By Traci Tyne Hilton That’s right. Blogging TV again. Why? Because there is no better place to learn about brand right now than Food Network Star, and because I love watching TV. #3: Your brand is your unique point of … Continue reading

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Should a Christian Market Themselves?

by Jordyn Redwood Over the last six months or so, I’ve been reading a lot about marketing to help support the release of my debut medical thriller, Proof. Strangely, I came across an attitude among certain circles that it is … Continue reading

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“Technology is what existed before you were born.” (Alan Kay)

by Julie Gwinn B&H Publishing Group We had a digital summit at B&H recently to try to get our heads around the changes taking place in the publishing industry. It was two days of information and presentations with some startling … Continue reading

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