By Edie Melson
This past year, everywhere you turned someone was offering help on how to succeed with marketing, aka social media. Today I’m going to turn the tables and give you my top 10 ways to fail spectacularly with social networking.
10. Never follow anyone back when they follow you. Why would you? They aren’t nearly as interesting.
9. Never answer any comments left on your blog. It’s just a waste of time to answer people who don’t know as much as you.
8. Only post social media updates when the mood hits you. After all, you’re too important to be tied to a schedule and update consistently.
7. Never promote anyone in your field or genre. Everyone knows you’re the expert, why would they need anyone else?
6. Always plan your social media updates to show up one right after another. The more updates in a row, the more people will remember you.
5. Never waste a social media update thanking someone for mentioning you. So many people are quoting you it would take far too much time to thank them all.
4. Always get even with those who’ve wronged you by calling them out publicly through social networking. After all, you’re only doing everyone else a favor by letting them know the truth.
3. Never repost/retweet anything unless there’s something in it for you. You’re much too important to repeat uninteresting fluff.
2. Always update social media with everyday life. It’s encouraging for others to know you need to take a break and visit the restroom just like an ordinary person would.
And the number 1 way to fail spectacularly with social networking…
…Don’t bother to do it at all. Everyone knows social media is just a fad.
Do you have any tips to add? Inquiring minds want to know!
Edie Melson is an author, freelance writer and editor. She’s the co-director of the Blue Ridge Mountains Christian Writers Conference, Social Media Mentor at My Book Therapy, and Social Media Director for Southern Writer’s Magazine, as well as the Senior Editor for Novel Rocket. Visit her on her blog, Twitter, and Facebook.