Category Archives: marketing
Does Social Media Sell Books?
By DiAnn Mills Whenever I speak about the value of social media, writers groan, frown, and complain. Too many writers are not willing to get past the learning curve needed to develop their brand. My response is always a focus … Continue reading
When a Writer Has Only One Month to Promote
By DiAnn Mills What puts you behind in marketing and promotion your novel? Perhaps you’ve been hit with health problems, personal issues, unseen travel, or maybe you didn’t know how or when to pre-launch a book. Don’t despair! The following … Continue reading
Ten Tweet-worthy Ideas for Authors
by Christa Kinde When I meet writers who struggle with social media, it’s usually for lack of courage, consistency, or creativity. Fear not! You can do this. After all, writers are creative people. Twitter is my happy place–because I like … Continue reading
Four Tips for Throwing a Fab Author Facebook Party
By Melissa Tagg I recently participated in one of the most fun author Facebook parties ever! Like, I was sick, people–we’re talking Kleenex, cough medicine and pajamas for days–and I still had a blast participating in the party. The event … Continue reading
Every Author’s Headache
By Norma Gail Life gets harder once your book is published. I will admit I thought little beyond seeing my book on store shelves and waiting for the royalty checks. However, life after publication is nothing like I, or probably … Continue reading
Overcoming a Writer’s Biggest Fear–Marketing and Promotion
By DiAnn Mills We writers embrace words, brainstorming sessions, hours to write, and constructive criticism, but there is one critical aspect of the writer’s life that shakes us to our core. Marketing and Promotion The nightmare of our career. We … Continue reading
The Fallacy of Free
By Hallee Bridgeman Typically speaking – and every publishing house is different and contracts can vary – these are the royalties for an author with a major publisher: Hardbacks: 10%-15% Paperbacks: 8%-10% eBooks: 25% The majority of the earnings for … Continue reading
How to Light a Fire to Your Writing Career
By DiAnn Mills When writers realize the embers of their careers are dying, stomping out the few remaining flames is not the answer. Instead, effective writers look for new ways to promote themselves that explodes with ingenuity and creativity. Is … Continue reading
Building a Genuine Platform
By Emilie Hendryx What is a good platform base? Do I need a platform? How do I build a platform? What will a platform do for me? What is a platform, anyway? These questions are enough to make your head … Continue reading
Valuable, Accessible, Untapped
By Mary Lou Cheatham How can you sell more books? I don’t have many answers, but in all humility I’d like to suggest something uncomplicated that works. Many of the authors reading this blog are selling all the books they … Continue reading
Ten Tips for a Satisfying Radio Interview
By Cynthia Ruchti The success of a radio interview is as easy to calculate as the number of baby guppies born in the night. Did listeners rush to their local bookstore to purchase or order the book? Were there more … Continue reading
Four Tips for Marketing While Writing
By Melissa Tagg Soooo who’s ever been up against a deadline while facing release month for your latest novel? Raise of jittery-from-caffeine-overconsumption hands, please. Actually, even if your next book deadline and your current book release don’t happen to land … Continue reading
No Time? No Money? Throw a Party!
By Sarah Sundin With a brand-new series launching August 4, I wanted to throw a launch party. Then my daughter chose July 18 as her wedding day. I knew I’d have no time or energy for another big event. I … Continue reading
Target Your Marketing
by Ane Mulligan As we have to do more promotion for our books, whom should we be trying to reach? Readers, of course. Okay, but exactly who are these readers? Writers. They’re voracious readers. Book club members. Senior citizens; they … Continue reading
One True Fan
By Sara Ella Target audience. That’s a phrase we hear a lot in this biz, isn’t it? We’re supposed to find our target readers. Gain them as followers. Get their emails so we can add them to the list. Check, … Continue reading