Category Archives: marketing
Self-Promotion: The Ugly, The Bad… and The Good?
By Michael Anthony Torres Thanks to Steve Laube for the questions that inspired this meditation. The increasing demand for self-promotion is arguably a by-product of the internet and the democratization of publicity. Surely, there are many more who could speak … Continue reading
10 Myths about Marketing Your Book
By DiAnn Mills What’s stopping you from marketing your book? Indecision about the tools? Fear of failure or success? How to approach social media? Heard so many cons that you’re afraid? Now is the time to debunk the following 10 … Continue reading
The Book Review Conundrum
By Nora St. Laurent Authors want them because it helps sales and readers are not sure what to say in them so many don’t write them. Where do you find readers that will write reviews? We’ve heard of some creative … Continue reading
Speaking to Book Clubs, Is It Worth Your Time?
By Nora St. Laurent Having run two book clubs, inside of a book store, and one that met on-line, I have witnessed the excitement felt by readers, firsthand when they can either meet with an author, or speak with them … Continue reading
Three Steps to Getting Impressive Endorsements for Your Book
By Lara Helmling If you’ve ever been in a meeting with a publisher, you’ve probably been asked this question: “Do you know anyone who will endorse your book?” “Uhhhh.” Most of my first-time authors say, “I don’t know anybody.” Maybe … Continue reading
5 Reasons Authors Should be on Goodreads
By Amber Schamel To Goodreads, or not to Goodreads…that seems to be a question. Since it’s one of my all time favorite sites, I thought I’d address this question and give 5 reasons why I think authors should consider joining … Continue reading
Why “Brand” Matters…Or Does it Really?
By Cynthia Herron As a writer, you’ve probably given some thought to your “brand.” (And if you haven’t, now’s the time!) “Brand” to an author is what water is to wildflowers. It quenches, sustains, and breathes life into an otherwise … Continue reading
Does Social Media Sell Books?
By DiAnn Mills Whenever I speak about the value of social media, writers groan, frown, and complain. Too many writers are not willing to get past the learning curve needed to develop their brand. My response is always a focus … Continue reading
When a Writer Has Only One Month to Promote
By DiAnn Mills What puts you behind in marketing and promotion your novel? Perhaps you’ve been hit with health problems, personal issues, unseen travel, or maybe you didn’t know how or when to pre-launch a book. Don’t despair! The following … Continue reading
Ten Tweet-worthy Ideas for Authors
by Christa Kinde When I meet writers who struggle with social media, it’s usually for lack of courage, consistency, or creativity. Fear not! You can do this. After all, writers are creative people. Twitter is my happy place–because I like … Continue reading
Four Tips for Throwing a Fab Author Facebook Party
By Melissa Tagg I recently participated in one of the most fun author Facebook parties ever! Like, I was sick, people–we’re talking Kleenex, cough medicine and pajamas for days–and I still had a blast participating in the party. The event … Continue reading
Every Author’s Headache
By Norma Gail Life gets harder once your book is published. I will admit I thought little beyond seeing my book on store shelves and waiting for the royalty checks. However, life after publication is nothing like I, or probably … Continue reading
Overcoming a Writer’s Biggest Fear–Marketing and Promotion
By DiAnn Mills We writers embrace words, brainstorming sessions, hours to write, and constructive criticism, but there is one critical aspect of the writer’s life that shakes us to our core. Marketing and Promotion The nightmare of our career. We … Continue reading
The Fallacy of Free
By Hallee Bridgeman Typically speaking – and every publishing house is different and contracts can vary – these are the royalties for an author with a major publisher: Hardbacks: 10%-15% Paperbacks: 8%-10% eBooks: 25% The majority of the earnings for … Continue reading
How to Light a Fire to Your Writing Career
By DiAnn Mills When writers realize the embers of their careers are dying, stomping out the few remaining flames is not the answer. Instead, effective writers look for new ways to promote themselves that explodes with ingenuity and creativity. Is … Continue reading